Homepage Patch — 2026-07-30

Context

Content-auditor re-audit (report: agents/content-auditor/outbox/report-standing-duty-homepage-2026-07-30.md) scored homepage at 5.8/10 E-E-A-T — the LOWEST of all audited money pages. Two guardrail violations identified, both previously patched on /whatsapp-crm, /features, /pricing but never applied to homepage (3rd flagging: July 17, 19, 24).

Fix 1: "13+ disconnected tools" → "15+ disconnected tools"

Justification: KB 00-product-overview.md:78-97 lists 18 sidebar modules (Dashboard, Lead Finder, Contacts, Inbox, Website Chat, Calendar, Campaigns, Pipelines, Tasks, Workflows, Growth, Reputation, Listings, Analytics, AI Agents, Widgets, Forms, Channels). "15+" is the conservative, verified count used sitewide.

Find and replace (ALL occurrences):

FIND: "Replace 13+ disconnected tools"
REPLACE WITH: "Replace 15+ disconnected tools"

Affected locations:

• Homepage body copy (hero section, feature descriptions, or comparison tables)

• Meta description template (if it contains "13+")

Source: KB 00-product-overview.md:78-97

Fix 2: Remove time estimate, replace with process-based claim Justification: "Most teams are live in under a day" violates soul.md guardrail (no time estimates) and has zero KB evidence or customer data. Replace with verifiable process steps.

Find and replace:

FIND: "Most teams are live in under a day"
REPLACE WITH: "Quick setup: import contacts from a CSV, scan the WhatsApp QR code (or run Embedded Signup), and send your first campaign."

Affected location:

• Homepage FAQ section

Process steps verified:

CSV import: KB 13-contacts-companies-tags-fields.md:16 ("CSV import — bring contacts in from another CRM or a spreadsheet")

WhatsApp QR code: KB 07-channels-overview.md:17, 80 ("WhatsApp QR… linked by scanning a QR code")

Embedded Signup: KB 08-whatsapp-cloud-api.md:28, 41 ("Connect a number with Meta Embedded Signup (recommended, one-click)")

Send campaign: KB structure confirms Campaigns module exists (KB 00:86)

Sources:

• KB 13-contacts-companies-tags-fields.md:16 (CSV import)

• KB 07-channels-overview.md:17, 80 (WhatsApp QR)

• KB 08-whatsapp-cloud-api.md:28 (Embedded Signup)

Implementation Notes

• Scope: Apply both find/replace operations to the homepage only. Do NOT touch other pages (they've already been patched).

Verification checklist before publishing:

• Zero occurrences of "13+" remain on homepage (grep check)

• Zero time estimates remain ("under a day", "in X hours", etc.)

• Replacement FAQ text contains only verifiable process steps

• All KB sources cited are accurate

Brand voice maintained: Both replacements follow soul.md voice guidelines (confident, direct, no hype, verifiable claims only).

Expected Impact

E-E-A-T score improvement: 5.8/10 → estimated 7.5-8.0/10 (removes 2 Trustworthiness violations)

Guardrail compliance: Brings homepage into alignment with /whatsapp-crm, /features, /pricing (all previously patched)

Risk reduction: Eliminates fabricated time claim that could damage credibility if challenged

Approval Status

Status: Ready for review by content-auditor

Once auditor approves, file publish approval in approvals/ and delegate to web designer per protocol.