The complete platform for WhatsApp-first CRM
FOXAF puts WhatsApp at the centre of a real CRM — with a unified inbox, AI agents, email + SMS, automation workflows, pipelines, booking and forms. Everything you need to capture leads, nurture them and close, on one platform.
WhatsApp CRM, done right
Most CRMs bolt WhatsApp on as an afterthought. FOXAF was built around it. Connect your personal number with a QR scan or the official Meta Cloud API — chat from a real CRM inbox, blast campaigns to thousands, capture leads from groups, send media and voice notes, and let AI agents handle the first reply 24/7.
Every message — inbound and outbound, from the FOXAF inbox or typed directly in your phone's WhatsApp — flows into the same thread, attached to the right contact in your CRM.
WhatsApp QR (personal number)
Scan a QR code with your existing WhatsApp number — personal or business — and start sending from inside FOXAF. Runs on isolated, per-workspace sessions so your number stays yours.
- Connect any personal or WhatsApp Business number
- Send and receive 1-to-1 and group messages
- Capture messages you type from your phone
- Two-way media: images, video, audio, documents, voice notes
- Delete-for-everyone within WhatsApp's 48-hour window
WhatsApp Cloud API
The official, scalable WhatsApp Business path — verified sender, approved templates, the green tick. One-click connection via Meta's Embedded Signup, plus full template management.
- Connect with Meta Embedded Signup in one click
- Approved message templates for marketing & utility
- Bulk-send broadcasts at scale
- Verified business profile with the green tick
- Inbound webhook into the unified inbox
Every WhatsApp capability you'd actually want
Send and receive images, videos, audio and documents. Media is cached securely and previewed inline.
Inbound voice notes are auto-transcoded so every browser can play them — no broken players.
Messages you tap out from your phone's WhatsApp app are captured and flagged so your team has full context.
Send personalised campaigns to lists with batch gaps, randomised delays and full deliverability reports.
Groups land in your inbox with sender attribution — pushName, JID, the works.
WhatsApp's *bold*, _italic_, ~strike~ and code formatting, with merge fields, in every composer.
Manage Cloud-API templates, run them through workflows, monitor approvals.
Built-in opt-out keywords (STOP, REMOVE) honoured automatically across campaigns.
Let an AI agent draft or send the first reply, then hand off to a human with full context.
Find your next customers — don't wait for them
Most CRMs make you import or buy leads. FOXAF finds them for you — pulling fresh businesses straight from Google Maps with phones, emails and socials, deduped and dropped into your CRM ready to message. See how Lead Finder works →
- Keyword × city search
Type a business category and the cities to cover — no Google API key, no quota, no per-lead fee.
- Google Maps scraping
A self-hosted engine collects every matching business: name, category, address, phone, website and rating.
- E.164 phone numbers
Every number normalised to E.164 — ready to WhatsApp or SMS with zero cleanup.
- Emails + socials enriched
Emails discovered and domain-validated; Facebook, Instagram and LinkedIn profiles found automatically.
- place_id dedupe
Each business keyed by its Google place ID, so the same company never lands in your CRM twice.
- Batch engine
Queue one keyword across twenty cities and let it run. Pause, resume and append any time.
- One click to Contacts
Push the cleaned, scored list into Contacts, auto-tagged — then launch a campaign right away.
- Quality score
A computed score surfaces the most complete, contactable leads so you work the best ones first.
Every conversation, every channel — one screen
WhatsApp QR, WhatsApp Cloud, SMS, email and webchat all in one inbox, threaded per contact. Your team stops switching tools — the customer stops repeating themselves.
- Per-contact threading
Sibling conversations across channels collapse into one row, so the whole customer history is right there.
- Read state & ticks
Delivery, read receipts, typing indicators — exactly what WhatsApp Web shows you.
- Tags & lists
Tag conversations on the fly. Assign to lists. Filter the inbox by either.
- Pin & snooze
Pin urgent threads to the top. Snooze the ones that can wait until tomorrow morning.
- Bulk select
Mark read/unread or delete in batches of up to 100 — keyboard-friendly multi-select.
- Powerful filters
Unread only, assigned to me, unassigned, by channel, by tag, by list — combine any of them.
- Internal notes
@-mention teammates with private notes that never reach the customer.
- Quick replies
Canned snippets with merge fields. Trigger by shortcut in the composer.
Let AI handle the first reply — and the second
Drop a Claude or OpenAI agent on any channel. It follows your tone of voice, reads the images customers send, and hands off to a human the moment intent shifts.
- Claude & GPT
Use Anthropic, OpenAI or your own API keys. Pick the model per agent.
- Knowledge base
Upload your docs, PDFs and URLs to build a private, workspace-scoped knowledge base.
- Human hand-off
AI pauses and notifies your team when a conversation needs human attention.
- Suggest mode
Draft replies for your agents instead of sending — fastest way to scale your team output.
- Bring your keys
Per-agent BYO API keys, or route through our shared platform quota included in your plan.
- Channel-aware
Configure tone and length per channel — WhatsApp short, email long.
Send mail that lands in the inbox, not the spam folder
Connect Resend, SendGrid, SMTP or use the FOXAF-managed email gateway. Authenticate your sending domain with SPF + DKIM, design with a visual builder, then track every open, click and bounce.
- Three provider options
Resend, SendGrid or any SMTP host. Use ours, use yours.
- SPF / DKIM setup
Guided sending-domain verification so your emails authenticate properly.
- Visual + HTML builder
A drag-and-drop builder for marketers, raw HTML for developers — both in the same library.
- Open & click tracking
Per-message engagement events you can filter on, segment by, and trigger workflows from.
- Starter templates
A seeded library of professional templates — welcome flows, promos, transactional, more.
- Managed gateway
Skip the BYO setup — send through our Resend gateway, billed against your wallet.
Two-way SMS where you need it — managed or bring-your-own
Run SMS through your own Twilio account, or use the FOXAF-managed gateway and pay per segment. Either way, inbound replies and status updates flow into the same inbox as everything else.
- Twilio integration
Bring your own Twilio account, your number, your billing.
- Managed gateway
No Twilio account? Use our gateway and pay per segment from your wallet.
- Inbound webhooks
Replies and delivery statuses webhook back into the inbox in real time.
- In campaigns
SMS-mode campaigns with segment counts, batch sends and unsubscribe handling.
- In workflows
Send SMS from any workflow step — reminders, follow-ups, abandoned-cart, the lot.
- Conversational replies
Agents reply to SMS in the same inbox they reply to WhatsApp and email.
A contact record that actually holds everything
Every contact carries their conversations, deals, custom fields, tags, lists, files, notes and full activity timeline. Unlimited contacts on every paid plan — no per-contact fees, ever.
- Unlimited contacts
Flat-priced — your tier is your tier, no matter how big the database grows.
- Custom fields & folders
Add the fields you need; group them into folders to keep the contact panel scannable.
- Tags & lists
Coloured tags for free-form labelling; static lists for marketing segments.
- Duplicate detection
Catch and merge duplicates from imports, web forms and integrations.
- CSV import
Column-by-column mapping, with a preview that catches mistakes before you commit.
- Audit & restore
Soft-delete to a trash bin with one-click restore. Nothing ever truly lost.
Drag-and-drop deals through the stages you choose
Build the pipeline that fits your sales motion. Track value, currency, owner and probability. Roll up forecasts at the workspace level.
- Multiple pipelines
One pipeline per product line, one per region — slice it however you sell.
- Custom stages
Add, rename, reorder and colour each stage; type stages as in-progress / won / lost.
- Value & currency
Track expected revenue per deal, in the right currency for the deal.
- Assigned-to
Reps see only their deals (Agent role); managers see the whole board.
- Trigger on stage
Move a deal to "Quote sent" and a workflow fires — email, follow-up, task.
Blast email, WhatsApp and SMS — one queue, one report
Pick your channel, pick your audience, write your message — FOXAF batches and paces the send so your reputation stays intact. Every send has a delivery, open, click and reply report.
- Email, WhatsApp & SMS
One campaign builder, three channels. Same merge fields, same audience filters.
- Audience filters
Build the audience from tags, lists, custom fields, last-activity windows and more.
- Batch & gaps
Randomised gaps between batches keep WhatsApp QR safe and emails out of spam.
- Schedule by timezone
Pick a launch time in the recipient timezone, not yours.
- Live reports
Sent, delivered, failed, opened, clicked, replied, unsubscribed — updated as it runs.
- Unsubscribe-aware
Opt-outs are honoured across channels; bounced contacts auto-skipped.
Visual automation that actually fires
Drag triggers onto a canvas, connect them to actions, branch on conditions, delay between steps. FOXAF's workflow engine has been hardened on real bulk-send loads — it scales.
- Many triggers
New contact, tag added, form submitted, booking created, deal stage changed, message received…
- Multi-step actions
Send email/SMS/WhatsApp, add tag, assign user, create deal, push to webhook, call your API.
- Conditional branches
If/else on any property — split the audience down different paths.
- Time delays
Wait minutes, hours or days. Wait until a specific time of day in the contact timezone.
- Enrolment control
Re-enrol rules — "always", "never", "only after complete". Stop loops dead.
- Webhook actions
Hit any HTTP endpoint with the contact payload — perfect for legacy systems.
Self-service scheduling that respects every timezone
Share a public booking link and let prospects pick a slot. FOXAF handles the timezone gymnastics (yours and theirs), auto-creates the Google Meet, sends reminders, and books the meeting straight into your calendar.
- Dual timezone
Booker books in their timezone; you see it in yours. Confirmation emails render in each party's zone.
- Google Calendar sync
Connect your Google account — busy slots block automatically and Meet links auto-create.
- Calendly + iCloud
OAuth integrations with Calendly and iCloud calendars for hybrid teams.
- Auto reminders
Email, SMS and WhatsApp reminders through workflows — slash your no-show rate.
- Custom questions
Collect what you need at the time of booking. Answers land on the contact's record.
- Embed & share
Drop the embed code on any site, or share the public /book/{slug} URL directly.
Capture leads anywhere, drop them into the right list
Build a form in minutes — name, email, phone, plus any custom field you need. Embed it on your site, share a public link, or drop it on a FOXAF funnel page. Submissions create contacts, fire workflows and start conversations.
- Drag-and-drop builder
Re-order fields, add sections, mark required — all from a visual editor.
- Any custom field
Pull from your custom-field library so collected data lands in the right column.
- Auto-enrol
On submission, fire a workflow: tag the contact, add to a list, send a welcome email.
- Embed & share
Public form URL or iframe snippet — same form, two distribution paths.
- Spam protection
Honeypot + rate limiting keep bot submissions out of your CRM.
Publish landing pages and full websites without a developer
Start from a polished template, customise with a visual editor, hook up your own domain. Sales funnels for products, multi-page sites for the brand — the same builder powers both.
- Hosted on FOXAF
Sites live on FOXAF infrastructure with CDN delivery and TLS by default.
- Custom domain
Point your domain at FOXAF — your brand, no foxaf.com in sight.
- Template library
Hundreds of starter templates across industries — banquet, fashion, services, agency, more.
- Funnels with tracking
Multi-step funnels with conversion goals tracked end to end.
- Built-in SEO
Titles, descriptions, OG tags, sitemap — all from the editor, no plugins.
Turn happy customers into a wall of 5-star proof
Ask for reviews automatically, route the happy ones to Google and catch unhappy ones privately first. Collect star ratings and video testimonials, then show them off on your own site — all from one dashboard.
- Smart review funnel
A branded page sends 4–5 star customers to Google while routing low ratings to private feedback you can fix first.
- QR codes + links
Print a QR for the counter or text a short link — both land customers on your review page in a tap.
- Automated requests
Fire review requests automatically after a sale, job or delivery — over WhatsApp, SMS or email.
- Video testimonials
Collect short customer videos, not just stars — the highest-converting social proof you can show.
- Website widget
Embed your best reviews on any site with one loader script. It refreshes itself as new reviews land.
- In your workflows
Drop a “request a review” step into any automation, so asking is never left to memory.
- Reputation analytics
Track requests sent, response rate, average rating and the trend over time on one dashboard.
- Protect your rating
Negative experiences arrive as private feedback first — fix the problem before it becomes a public 1-star.
Connects with the tools you already run
Google Calendar, Outlook, iCloud, Calendly, Stripe, PayPal, iCargos, EloERP and 3,000+ apps via Zapier. Plus a full public REST API and webhook subscriptions for the things we haven't thought of yet.
- Calendar suite
Google Calendar + Meet, Outlook / Microsoft, Calendly, iCloud — pick yours.
- Payments
Stripe + PayPal with managed checkout for plans and wallet top-ups.
- Vertical modules
iCargos for shipments, EloERP for hotels & retail — pipe events into FOXAF workflows.
- Webhook subscriptions
Subscribe to events (Zapier, Make, your endpoint) and FOXAF posts the payload.
- API tokens
Workspace-scoped API keys for the public REST API — full OpenAPI spec at /docs.
- Meta App
Wire your Meta Developer app so customers can connect WhatsApp via Embedded Signup.
Built for teams, with roles that make sense
Owner, Admin, Agent and Viewer roles, multi-workspace structure, branded sending and a wallet for usage-based add-ons. Sensible defaults, easy to tighten when it matters.
- Four roles
Owner / Admin / Agent / Viewer — Agent role only sees conversations and deals assigned to them.
- Multi-workspace
Run multiple brands or clients from one account, each with its own data, channels and team.
- Workspace branding
Per-workspace logo, primary colour, email-from name, footer text — applied across emails + the public form.
- Wallet & metering
Prepaid wallet for managed email + SMS gateway usage. Top up with Stripe, audit every debit.
- Security
Two-factor auth (authenticator app or email OTP), active-sessions panel, one-click sign-out and password change.
Try it. The whole platform, free for 14 days.
No credit card. Cancel anytime. Real WhatsApp working in under five minutes.