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FOXAF
Built by GHL switchers, for GHL switchers

Everything you used in GHL. A third of the bill.

ITVision spent $500+/mo on a GHL white-label that was too complex to sell and couldn't talk to our iCargos data. So we built FOXAF — same all-in-one surface, sharper UX, real WhatsApp, native AI agents, vertical Growth modules.

No credit card · Migrate from GHL in a day · Keep your contacts, pipelines and workflows

Typical annual savings
GHL Unlimited + AI Employee
$4,728/yr
FOXAF Pro
$990/yr
You save
$3,738/yr
79% off

Based on published GHL Unlimited + AI Employee pricing, May 2026.

Just starting out? FOXAF Starter is $29/mo vs GHL Starter $97/mo — same entry, $816 less a year.
Pricing

The math, with no marketing fluff

CapabilityFOXAFGoHighLevel
Entry tier$29/mo$97/mo (Starter)
Mid tier$99/mo (Pro)$297/mo (Unlimited)
White-label / SaaS modeIncluded on Pro ($99)$497/mo (SaaS Pro)
AI agents add-onIncluded+$97/mo AI Employee
Voice AI per minuteNot offered (out of scope)~$0.16/min
WhatsApp

WhatsApp depth, head to head

CapabilityFOXAFGoHighLevel
WhatsApp Cloud APINative, Embedded SignupVia integration
WhatsApp QR (personal number)Native, isolated per workspaceNot supported
WA inbox + threadingNative, multi-agentLimited
WA bulk broadcastsNative, paced + reportedVia integration
AI on WhatsAppNative, multi-providerConversation AI add-on
AI

AI without the lock-in

CapabilityFOXAFGoHighLevel
ProvidersClaude · GPTOpenAI only
Bring your own keyYesNo (metered through GHL)
Knowledge base per agentUpload PDFs and URLs, scoped to your workspaceLimited
Suggest mode (draft for human)Native toggle per agentAvailable
Tool calls (lookup contact, lookup order)Native, extensibleLimited to GHL ecosystem
Everything else

Same CRM surface, no compromises

CapabilityFOXAFGoHighLevel
Built-in lead generationYes — Google Maps Lead FinderNo — bring your own tool
CRM + pipelines + dealsYesYes
Email campaignsYes (Resend / SendGrid / SMTP)Yes
Workflows (visual builder)Yes (react-flow)Yes
Booking / calendarYes (Google + Outlook sync)Yes
Forms & web widgetsYesYes
Reputation & reviewsYes — funnel, QR, video, widgetYes
Site builderURL import + page builderDrag-drop sites + funnels
Industry verticals (iCargos / EloERP)Yes, uniqueNo
Kept in the move

Everything you used in GHL, you'll find in FOXAF

  • CRM, contacts, custom fields, segments
  • Pipelines and drag-drop deals
  • Email marketing & campaigns
  • Workflows / automation
  • Booking & calendar
  • Forms & widgets
  • Reputation request automations
  • Multi-user team, roles, audit logs
Not in FOXAF (by design)

Three GHL features we deliberately did not build

Funnel builder

We don't ship it — but Sites + Forms + Workflows cover the same outcomes for most SMBs.

Courses & memberships

Out of scope. Pair with Thinkific / Teachable if you need it.

Voice AI / phone agents

Out of scope in V1. WhatsApp + SMS cover the volume for our ICP.

Migration

From GHL to FOXAF in a day

01

Export from GHL

Contacts, opportunities and notes as CSV. Workflows rebuilt with our migration team.

02

Reconnect WhatsApp

Run Embedded Signup for Cloud, or scan the FOXAF QR — both before lunch.

03

Cancel GHL

Tell us your monthly bill. We will give you a side-by-side dashboard of savings.

FAQ

Switching from GoHighLevel — answered

Is FOXAF cheaper than GoHighLevel?

Yes — significantly. FOXAF Starter is $29/mo and Pro (with multi-workspace + white-label) is $99/mo, versus GoHighLevel's $97–$497/mo tiers — and FOXAF doesn't mark up WhatsApp or AI usage.

Can I migrate my GoHighLevel contacts and workflows?

Yes — export contacts and opportunities to CSV and import in minutes. Our team helps rebuild your key workflows free on your first migration.

Does FOXAF support sub-accounts like GHL?

Yes — multi-tenant workspaces with white-label are included on Pro ($99/mo), the kind of thing GHL reserves for its top tier.

How does FOXAF's AI compare to GHL's Conversation AI?

FOXAF includes Claude and GPT agents on every paid plan and lets you bring your own API keys (pay the provider directly). GHL's AI Employee is a paid add-on metered through their billing.

Does FOXAF do WhatsApp for agencies with multiple client numbers?

Yes — each workspace gets its own WhatsApp connection (QR or Cloud API), fully isolated, and you manage unlimited client workspaces from one Pro account.

What happens to my pipelines and deals?

FOXAF has full CRM — custom pipelines, drag-and-drop deals, custom fields and segments — so you keep everything you relied on in GHL.

Still comparing? See full pricing or read the migration guide.

Cancel GHL. Keep your features. Save the difference.

Start a free trial today. We will help you import from GHL personally — no support ticket queue, no upsell.