Answer every Instagram DM and Messenger chat, even at 2 a.m.
Set up an Instagram auto reply that actually helps. An AI agent answers DMs and Messenger chats from what you teach it, keyword rules send your standard answers instantly, and your team picks up anything that needs a person. It all happens in the same inbox as your WhatsApp.
- AI agent replies at any hour
- Keyword auto-replies per channel
- Comments answered publicly or privately
- Every DM becomes a CRM contact
Works with Instagram professional accounts and Facebook Pages, within Meta’s messaging rules.
One inbox for Instagram, Messenger and WhatsApp
Customers write wherever they found you. Your team answers from one list, whichever app the message came from.
Instagram DMs
Messages to your Instagram professional account arrive as conversations, including photos and voice notes.
Messenger chats
Chats with your Facebook Page sit in the same queue, with the same tools.
Next to WhatsApp, email and SMS
One queue for every channel, so nobody has to check four apps to find the customer who is waiting.
An AI agent that answers DMs in your voice
Most Instagram DMs ask the same things: price, sizes, delivery, where you are. Attach an AI agent to your Instagram and Messenger channels and those get answered in seconds, at 2 a.m. as well as at 2 p.m.
You write its instructions and add your knowledge, so it answers the way your best salesperson would. For Pakistan, India and the UAE, that means the same agent can also answer on WhatsApp, where most of your customers already are.
- Replies at any hour, inside Meta’s 24-hour window
- Answers from the knowledge and instructions you give it
- Reads images customers send, such as a product photo or a screenshot
- One agent can answer Instagram, Messenger, WhatsApp, website chat and email
- Try it in a test chat before you switch it on
A person steps in when it matters
An AI that never gives up is worse than none. When a customer wants a discount the agent cannot approve, is unhappy, or simply wants a human, it says so and passes the chat on.
Your team sees who is waiting, for how long and why, and takes over with the whole conversation in front of them.
- Hands the chat to your team when the customer asks for a person or the question is beyond it
- Stops replying in that chat, so the customer never gets two answers
- Raises a task for the right department, with the reason
- Pauses on its own when a teammate replies
Keyword auto-replies for the questions you get every day
Rules run before the AI agent. A fixed answer, such as your delivery areas or a catalogue link, goes out instantly, and the rule can tell the AI to stay quiet.
- Step 1
Pick the channel
Make a rule for Instagram only, Messenger only, or every channel at once.
- Step 2
Set the trigger
Match a message exactly, when it contains or starts with a word, or with a pattern. Or fire when nobody has replied within the minutes you set.
- Step 3
Choose what happens
Send a reply with the customer’s name filled in, add a tag, start a workflow, or stop the AI on that message.
- Step 4
See what fires
Each rule counts how often it matched and when it last fired, so you can tidy up the ones nobody triggers.
Turn comments into conversations
Comments on your Facebook and Instagram posts land in Engage, next to the inbox. Answer them in public, move them to a private message, or let a few rules do the routine work.
Reply in public
Answer under the post from FOXAF, without opening Facebook or Instagram.
Message privately
Send the commenter a private reply. Meta allows one per comment, within 7 days of the comment.
Auto-answer price questions
Off until you switch it on. A “price?” comment gets a public reply with your link, once per person per week.
Leads flagged for you
Price, demo and availability questions are marked “Looks like a lead” so sales sees them first.
Negative comments on WhatsApp
Choose who hears about an unhappy comment on WhatsApp, so someone can answer it quickly.
Hide phone-number spam
Hide comments that carry a phone number from accounts you list, such as sellers fishing in your comments.
How the 24-hour rule works
Instagram and Messenger limit when a business may message someone. FOXAF follows these rules for the AI agent, keyword replies and your team, and the reply box shows whether you can still reply.
Reply freely
When someone messages your Page or Instagram account, you have 24 hours from their last message to reply. The AI agent, keyword replies and your team can all answer, with text, photos or files.
Each new message from them starts the 24 hours again.
Automated replies stop
FOXAF does not send automated messages once the 24 hours are up. To reach someone who has gone quiet, you can send one private reply, in text, to a comment they left on your posts in the last 7 days.
Otherwise you wait for them to message you again. A comment on its own does not open the 24 hours.
Every DM becomes a lead
A DM is often the first sign that someone wants to buy. FOXAF saves the person as a contact, with the chat attached.
A contact from the first message
Each new sender becomes a CRM contact, with their name, @username and picture where Meta shares them.
Tags and lead status
Tag them by hand or with a keyword rule, and set a lead status your whole team can filter on.
Deals in your pipeline
Add a deal for the enquiry and follow it through your pipeline to a sale, with the DM history on the contact.
Instagram and Messenger automation, answered
How do I set up an Instagram auto reply?
Connect your Instagram professional account and the Facebook Page it is linked to. Then either attach an AI agent to the Instagram channel, add keyword auto-reply rules, or both. Rules run first, so a fixed answer goes out instantly and the AI handles everything else.
Can I auto reply to Instagram DMs at night?
Yes. The AI agent answers DMs at any hour, from the knowledge you give it. When a customer asks for a person or needs something it cannot answer, it hands the chat to your team and stops replying in that chat.
What is Meta’s 24-hour rule, and does FOXAF follow it?
Meta lets a business message someone on Instagram or Messenger freely for 24 hours after that person last messaged it. FOXAF follows this. After 24 hours, automated replies stop. To reach the person after that, you can send one private reply to a comment they left in the last 7 days, or wait for them to message you again.
Can I reply to an Instagram comment with a DM?
Yes, from the inbox. Choose Message privately on the comment to send the person a private reply. Meta allows one private reply per comment, within 7 days of the comment, and it must be text.
Does it also work as a Facebook auto reply?
Yes. Messenger chats to your Facebook Page get the same AI agent and keyword rules, and you can set rules for one channel or for all of them.
Can the AI understand photos customers send?
Yes. The AI agent reads images in the chat, such as a product photo or a screenshot, and answers with that in mind.
Is FOXAF a ManyChat alternative?
For answering DMs with keyword rules and an AI agent, and then following up as a team, yes. FOXAF also puts WhatsApp, email and SMS in the same inbox and keeps every customer in a CRM. It has no dedicated comment-to-DM giveaway flow, so compare the two if you rely on those.
Is this an Instagram CRM?
Yes. Everyone who sends a DM becomes a contact in FOXAF, with tags, a lead status and deals in your pipeline, next to their WhatsApp and email history.
Part of one CRM, not another app to log into
Stop losing customers in your DMs
Connect your Instagram account and Facebook Page, attach an AI agent and add your first keyword rules.