Go official on WhatsApp — without touching Meta yourself.
FOXAF connects your business to Meta's real WhatsApp Business Platform — verified account, higher send limits, approved template broadcasts and the 24-hour service window handled correctly from day one. We run the Meta setup and verification so you don't have to.
The difference is trust, scale and reach
A personal WhatsApp number works — until you need to send more, message first, or prove to customers you're a real business. That's what the official API is for.
The official green tick
A verified business badge on your WhatsApp profile — name, logo, category and business details confirmed by Meta. Customers see they're messaging a real, checked company before they even reply.
Real messaging tiers, not 1-device limits
Cloud API accounts start at 1,000 unique customers per 24 hours and climb through Meta's tiers — 10k, 100k, unlimited — as your quality rating holds up. No single phone, no QR pairing ceiling.
Approved templates & broadcasts
Send outside the 24-hour window with Meta-approved template messages — order updates, OTPs, reminders, promotions. FOXAF submits, tracks approval status and manages template categories for you.
Built for reliability at scale
Cloud API runs on Meta's own infrastructure — no phone to keep charged, no app to keep open, no QR session that logs out. It's the version of WhatsApp built to carry production traffic.
QR code vs. Cloud API — which one do you need?
FOXAF supports both, so this isn't a sales pitch to force an upgrade. Here's the real trade-off.
| Feature | QR code number | WhatsApp Cloud API |
|---|---|---|
| Setup | Scan a QR code from your phone | Meta-verified Business Account (FOXAF handles setup) |
| Green tick / verified badge | Not available | Available once Meta approves your business |
| Daily send limit | Capped by phone + risk of ban | Starts at 1,000/24h, scales to 10k / 100k / unlimited |
| Messaging after 24h window | Cannot message first — customer must reply | Approved template messages any time |
| Uptime | Depends on your phone staying online | Runs on Meta's cloud infrastructure |
| Ban risk at volume | High — flagged as automated use | Low — official, policy-compliant channel |
| Best for | Solo founders, small teams, quick start | Growing teams, support at scale, marketing broadcasts |
| Cost | Free (just your number) | Meta's per-conversation fee, billed to your own Meta account |
Not sure which fits? Start on QR for free inside FOXAF and move to Cloud API the moment you need to broadcast or scale support — same inbox, same AI, no re-training your team.
Free-form after they message you. Templates when they haven't.
Meta's rule is simple once you see it laid out: any time a customer messages you, a 24-hour window opens where you can reply with anything — text, images, buttons, your AI agent. Once that window closes, you can only reach them again with a template Meta has already approved.
FOXAF tracks each conversation's window status in the inbox automatically, so your team never sends a free-form reply that silently fails — and your campaigns route through approved templates the moment a contact falls outside the window.
Send anything — free text, media, interactive buttons, AI agent replies. No template needed, no extra approval.
Only pre-approved template messages go through — order updates, OTPs, reminders, promotions. FOXAF picks the right template automatically.
A single reply from the customer — even "ok" — reopens the full 24-hour window for free-form conversation again.
Same FOXAF, official number
Moving to the Cloud API upgrades the WhatsApp connection underneath — it doesn't change how your team works.
One inbox either way
QR or Cloud API, every conversation lands in the same shared FOXAF inbox — same AI agents, same tags, same team routing. Switch channels without switching tools.
AI agents on official numbers too
Your AI agent replies inside the 24-hour window and can trigger approved templates outside it, so automation keeps working even when a customer goes quiet.
Multiple numbers, one workspace
Run a QR number for quick personal outreach and a Cloud API number for support and broadcasts — both live side by side in the same account.
Template status tracked for you
See every template's Meta review status — approved, pending, rejected with reason — right inside FOXAF. No digging through Business Manager.
You own the Meta account
The WhatsApp Business Account is registered under your own Meta Business Manager. FOXAF connects to it — you keep control and can move it if you ever need to.
Works across PK, Gulf & UK numbers
FOXAF has taken businesses through Meta verification in Pakistan, the UAE, Saudi Arabia and the UK — we know the document and category quirks for each.
From your number to a verified account, in four steps
FOXAF's team runs the Meta side of this. You approve documents and templates — we handle the review process.
Pick your number
Use a new number or port an existing one — landline or mobile both work for Cloud API. We confirm it is not already tied to a personal WhatsApp app.
FOXAF runs Meta verification
We create the WhatsApp Business Account inside your Meta Business Manager, submit your business details, and handle the display-name and category review with Meta.
Templates get submitted & approved
We draft and submit your first template set — order confirmations, OTPs, reminders, promos — in the categories and formats Meta's reviewers expect.
Go live in your FOXAF inbox
The number connects straight into your existing inbox, AI agents and campaign tools. Your team keeps working exactly as before — just on the official rails.
WhatsApp Cloud API, explained plainly
What is the WhatsApp Cloud API, really?+
It's WhatsApp's official Business Platform, run on Meta's own servers. Instead of pairing an app to a phone (like the QR method), your number connects directly through Meta's API — which is what unlocks the verified badge, higher send limits and template messaging.
Do I need the green tick to use the Cloud API?+
No — the green tick (Official Business Account badge) is a separate approval on top of the Cloud API, reserved for well-known or high-authenticity brands. Most businesses run fully verified Cloud API numbers without it and still get all the limits, templates and reliability.
How much does the WhatsApp Cloud API cost?+
Meta charges a small per-conversation fee directly to your own Meta Business Manager billing — FOXAF doesn't mark this up. FOXAF's flat subscription covers the platform, inbox, AI and unlimited team seats regardless of which channel type you use.
Can I message customers who have never messaged me first?+
Not with free-form text — that only opens once a customer messages you (the 24-hour service window). But approved template messages can be sent any time, to any opted-in contact, which is exactly what order updates, reminders and broadcast campaigns use.
What are messaging tiers and how do I move up them?+
Meta starts every new number at 1,000 unique customers per rolling 24 hours, then raises the tier automatically as you send quality messages and keep your block/report rate low. FOXAF's inbox and AI agents are built to protect your quality rating so you scale through the tiers instead of getting capped.
Should I use QR or the Cloud API?+
If you're just getting started, a QR number is free and works in minutes. Once you're sending order updates, running broadcasts, or your team is handling real support volume, the Cloud API removes the ban risk and lets you message first with templates — most FOXAF customers move to it within the first month.
How long does Meta verification take?+
Business verification typically clears in 1-3 business days once documents are in good order; display-name review is usually faster. FOXAF prepares your submission to match what Meta reviewers expect the first time, which is the biggest factor in speed.
Can I keep my existing WhatsApp number?+
Yes, as long as it is not currently active in the regular WhatsApp or WhatsApp Business app on a phone — Meta requires the number be free of an active personal session before it can be migrated to the Cloud API.
Does this replace my current WhatsApp Business app?+
It replaces the app on that specific number, but everything you built — contacts, chat history you export, your workflow — carries over into FOXAF's inbox. Your team keeps working from one screen, not two.
Ready to send WhatsApp the official way?
Tell us your business number and we'll walk you through Meta verification, template approval and going live — all inside the FOXAF inbox you already know.